This short diagnostic identifies where your business is structurally misaligned—and what to fix first.

Completion time: approximately 7 minutes. There are no trick questions. Answer based on how your business operates today, not how you wish it did.

Instructions

For each statement below, select the option that most accurately reflects your current reality.

Scale:

Strongly Disagree
Disagree
Neutral / Inconsistent
Agree
Strongly Agree

Section 1: Business (Strategy & Decision Clarity)

Our top priorities for the next 90 days are clearly defined and agreed upon.

Major business decisions are made using a consistent decision-making approach.

Revenue goals are realistic and aligned with current capacity.

I can clearly articulate why we are doing what we’re doing this quarter.

When priorities shift, those changes are clearly communicated and understood.

"Misalignment often becomes visible through trust gaps—both internally and externally."

Section 2: Brand (Positioning & Trust)

Our value proposition is clear and consistently communicated.

The brand promise matches the actual client experience.

Internal decisions align with how we want to be perceived externally.

We are not trying to serve everyone.

What we say externally matches how decisions are explained internally.

Section 3: Marketing (Visibility & Conversion)

Our marketing attracts the right clients, not just more clients.

Messaging accurately reflects what we actually deliver.

Leads generally understand our offer before engaging.

Marketing efforts feel intentional rather than reactive.

Marketing messages reflect what our team is actually prepared to deliver.

Section 4: Operations (Delivery & Capacity)

Work is delivered without constant urgency or last-minute scrambling.

Processes are documented well enough that work does not stall when individuals are unavailable.

Capacity is considered before committing to new initiatives.

Execution feels predictable and sustainable.

Expectations, handoffs, and responsibilities are communicated clearly enough to prevent rework.

Before you submit

Most businesses experience misalignment at different stages of growth. This diagnostic is designed to surface where misalignment is showing up first—so you can focus on the right fix, not just work harder in the wrong area.

There are no “good” or “bad” results. What matters is understanding the pattern.

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