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A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

–Seth Godin

Branding Questions

Picture yourself in New York City’s Times Square, surrounded by towering screens all vying for your attention. In an instant, the choice of fonts, colors, and images determines which ones stand out and connect with their audience. So, how do the big brands and artists pull this off? The answer lies in branding. It's that buzzword everyone talks about, but what does it truly mean to have a “brand”? To uncover this, we’ll start with a few key questions to better understand your business and identity. Your answers will guide us in crafting your brand’s unique colors, fonts, imagery, textures, and icons.

Name of Solo Artist if Different than Your Name *

Full Name

Email *

City

Website

Getting to know your music style

What inspired you to start your music career, and why do you want to become successful at it? *

Your Why?

What is your unique competitive advantage, which is something that places a company or person above the competition? *

Your Value

Describe your music genre and merchandise ideas. *

Your Style

Who are your fans? *

Your Niche

If your brand were a person, which of the following word clouds do you feel would best describe them? *

Sincere (down-to-earth, honest, wholesome, or cheerful)

Exciting (daring, spirited, contemporary, or imaginative)

Competent (reliable, intelligent or successful)

Sophisticated (classy, glamorous, charming, or smooth

Rugged (masculine, outdoorsy or tough)

Other

Do you have a slogan or a mantra? If so, what is it?

Your Sign Off

Do you have specific imagery and colors in mind? If so, what are they? *

Your Mood

Who are your competitors and what do you like about their music style and brand?? *

Share Your Logo

If you already have a logo, please upload here.

Would you like a logo of your stage/band name created for you? *

Yes

Maybe

logo design request

Upgrade to include the Branding Consultation Session, for brand guidelines and a social media competitor analysis.

Services

Social Media Weekly Subscription

3 posts per week. The client must provide video for video content.

Subscription

$200

$75

Branding Consultation Session

Zoom Session to discuss the answers you provided about your brand.

$200

$150

Social Media Services

Billing is processed automatically on a weekly basis, and you’re free to cancel anytime with a 7-day notice. Thank you for choosing Jessica Northey Studios.